2022 - present • Chicago, IL
Tonic3 employee contracted to Citi.

Senior Brand Identity Designer

A strategic and passionate senior designer, helping to shape and elevate the design vision for Citi’s product launches. Collaborator with internal clients to create effective, dynamic style guides, playbooks, and presentations that make an impact, while demonstrating the ability to understand the strategy behind what is being communicated.

• Led the development of the U.S. Personal Banking style guide, effectively articulating and demonstrating all brand requirements in detail for each marketing channel

• Design leader for the relaunch of Citi’s product, CitiShop, a browser-based plugin offering cash back in the form of statement credits. Process included strategic visual exploration to address pain points and development of style guide.

• Creator of playbooks for cobranded card partnerships, to align all marketing partners and ensure brand compliance for both parties. Partnerships include Dillards, Costco, Meijer and Tractor Supply.

Senior Presentation Designer

A dynamic and energetic senior designer, creating visually engaging presentations that are used for executive reviews and formal business share outs. Specialist in turning complex information into clear, engaging visual narratives that align with brand standards and resonate with the intended audience.

• Continually demonstrated strong presentation skills to clearly and effectively discuss projects with clients, senior leadership and stakeholders on project kickoff or presentation calls

• Designed and organized internal presentation content to flow in a logical way that makes sense to a senior-level audience

• Upheld brand and ADA compliance guidelines while effectively managing time to meet tight deadlines on multiple active projects, all while delivering high quality work

Freelance Graphic Designer

2022-2023 • Chicago, IL and New York, NY

Hired by the Key City Marketing Teams in Chicago and New York City, as an in-market vendor for the quick production of store signage, promotional swag items, event and store promotion materials.

• Wayfinding Signage: Design and print preparation of directional signs, for use in lululemon’s experiential space for runners in NYC.

• Keychain Giveaways: Design and print preparation of lululemon branded keychain gifts as part of an upcoming event activation.

• NYC Marathon In-store and Route Signage: Design and print preparation of various pieces for use near the time of the 2023 NYC Marathon. This included “shakeout run” flags for use on the route, image production for lightbox displays, as well as layout design for ring and acrylic signs, for use in store. All in-store materials promoted the noname program.

• Strongfeel Shoe Launch Event: lululemon partnered with global ambassador, Kayla Jeter, to host an event celebrating the release of lululemon’s latest shoe: strongfeel. Materials produced: sandwich board for arrivals and custom step-and-repeat banner for attendees

• Sweaty Saturdays: lululemon partnered with local community members to offer classes and programs with opportunities to sweat every Saturday through Q4 in both 2022 and again in 2023. Materials produced: digital assets for use on Instagram stories and organic posts

• Black History Month: promotional materials for lululemon’s Black History Month programming, including a curated art gallery, fun cultural events, and exercise classes led by local community ambassadors through February, 2023. Materials produced: digital assets for use on social media, printed postcards for event attendees, and large-scale printed posters.

• Chicago Marathon: lululemon partnered with local run groups to provide programming throughout the Chicago Marathon weekend. Materials produced: digital assets for use on social media, and printed postcards for event promotion

• Silver Room Block Party: As a sponsor of the Silver Room Block Party, lululemon provided a Well Being Stage with group sweat sessions. Materials produced: post card (in-store), digital assets (Instagram), and venue signage (sandwich board + stage banners).

• Rep Your City: lululemon partnered with a local Chicago artist to produce custom branded apparel for customers to represent their city. Materials produced: vectors for mirror decals and sandwich board (in-store explanation & callout)

Creative Manager • Corporate

2023 • Remote

Creative leader and consultant for all of Fox’s automotive retail locations, plus non-automotive DP Fox affiliates in industries ranging from sporting goods, professional sports teams, high end fashion, and resort in the Bahamas.

• Brand Strategist: Wrote Brand Guidelines for Fox Motors, clearly defining proper usage of all company logos, programs and materials to promote the company’s core principles.

• Led a creative team of 6, including Junior Designer, Social Media Coordinator, and Website Optimization Specialists, to ensure the continued refinement of Fox’s established voice and consistent look through advertising at all retail locations.

Senior Graphic Designer • Corporate

2019 - 2022 • Remote

Senior member of the Fox Motors Group in-house marketing agency. Project manager of visual design needs in all marketing campaigns for digital, social media, traditional out of home (OOH), and print applications.

• Worked within compliance guidelines for all represented automotive brands throughout all store locations as well as other non-automotive DP Fox affiliates, ranging from the Michigan to the Bahamas.

• Unified the Fox Motors Automotive Brand across all 41 brands and 36 store locations, adapting marketing needs to each region by utilizing digital and traditional advertising platforms including print production.

• Harnessed the use of video and motion graphics animation to increase social media and website engagement, to align with the current digital trends

Lead Graphic Designer • Corporate

2017 - 2019 • Remote

Graphic Designer leading the initiative to pull all creative messaging under one in-house marketing department for all 30+ stores. Responsible for the creation and adaptation of all marketing assets, developing consistency necessary to improve experience and overall brand recognition.

• Effectively streamlined the design layout process for all stores, creating efficiency for the marketing team and a cohesive customer view

• Assisted DP Fox retail and resort outlets, executing custom design work for larger projects, as well as providing mentorship to marketing assistants who create point of sale materials

E-Marketing Manager • Store

2015 - 2017 • Chicago, IL

Primary marketer managing Fox’s first Chicago location, Fox Ford Lincoln, adapting Fox Motors branding to the Chicago market, recognizing its differences from the Michigan markets of the other 30+ locations.

• Coordinated the marketing initiatives between the store and advertising agency within the parameters of the advertising budget and allocated funds from manufacturers.

• Launched a disruptor campaign that realized a 21% increase in dealer website visits and a 30% increase in conversion rate on dealer website – see “What the Fox?”

• Harnessed community partnerships to make Fox a household name, associated with local sports teams, local Chamber of Commerce, and philanthropy - #Fox44Promise

Assistant Graphic Designer

August 2013 - June 2014 • Dexter, MI

Partner to senior designer and owner. Reworked existing print documents for clients, utilizing attention to detail in order to ensure all copywriting in material was clearly presented.Item description

Presentation Graphic Designer

January 2013 - February 2014 • Ann Arbor, MI

Produced mock-up graphics for client presentations, demonstrating the seamless integration of AdAdapted’s services into existing applications. AdAdapted is a startup working to bridge the gap between advertisers and mobile application developers.

Graphic Designer

August 2012 - May 2013 • Ann Arbor, MI

Balanced multiple varied projects from concept to completion on a daily basis, meeting and managing clients to fulfill timeline expectations for campaigns used across the campus.Item description